jaffoneh
As an example, I published this blog post [1] in November of 2019. It was probably read by hundreds to low thousands in about a year.
I then made a twitter thread out of the same content a year or so later [2], it was seen by over half a million people.
This is not to say audience is the only consideration but a combination of a blog post turned thread might be the best way to get audience and an archive.
[1] https://www.mynameisjehad.com/making-the-case-to-decision-ma...
[2] https://twitter.com/jaffoneh/status/1376945166771056641?s=21
Clarity 2.0 is now available
Multi-Layered Design Stories: Storytelling for Leading Enterprise Design
Building a design system in an engineering-driven company: a few lessons learned
Announcing Clarity 1.0
Learning by interviewing
The #1 factor that made the difference for me is how many others in the same team are remote. For Clarity (a team I lead), we decided early on to have a completely remote team. Few members of the team do work in HQ but most of them are remote. We wrote something about it here: https://medium.com/claritydesignsystem/working-remote-how-we...
Not to repeat the same post again but having the whole team remote with the option to gather every few months made a huge difference for us.
I've also worked remotely previously with a team that was mostly centered in one location, that wasn't a pleasant experience. Most of the decisions were still discussed outside of scheduled meetings and I constantly felt like an inconvenience to the team especially when having to setup communication and video conferencing tools at the beginning of each meeting just for me.
As for why not use an icon font, we've actually outlined the research in details here: https://medium.com/claritydesignsystem/the-road-to-svg-and-c...
For those interested in the work we've done and the road we've taken to get here, we wrote a post originally on our iconography system here:
https://medium.com/claritydesignsystem/the-road-to-svg-and-c...
It is titled: "The Road to SVG and Custom Elements in Clarity Icons"
Much of the content made it through to the "get started" page this thread is linking to.
You can check out the icons themselves directly here. We have over 200+ icons at the moment and counting! https://vmware.github.io/clarity/icons/icon-sets
Iconography is an important piece of a design system. Designing iconography that fits within the general look and feel of a design system ends up defining a big part of it especially if that design system is used across many application (within and outside of VMware) as Clarity is being used.
With that in mind, we ended up designing our own. Since Clarity itself is fully open source under the MIT license, it only made sense to open source the iconography system itself and the icon set.
If you take a look at the link posted, there is also an interesting iconography system behind this (You can read more here: https://medium.com/claritydesignsystem/the-road-to-svg-and-c...).
Does not answer your question in general but thought I'll offer our own point of view.