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ivanmarketingua

ivanmarketingua on Hacker News

Re:How to prioritize marketing when attribution is broken and AI is ch... on Monday August 04, 2025 @03:37AM (#44782989)
SEO (call it GEO, AEO now, that's no matter) will be first. PR and content distribution will be second. Free value as a lead magnet will be third.

Regarding measurement, MRR, ARPU and MRR Growth still most important

How to prioritize marketing when attribution is broken and AI is changing rules?

Posted by ivanmarketingua on Monday July 28, 2025 @04:31AM
from the self-post dept.

I'm struggling with marketing prioritization in a large SaaS environment. We have to orchestrate 10+ channels and 20+ active projects, making it incredibly difficult to stay focused on the metrics that matter.For a long time, we've used the ICE (Impact, Confidence, Ease) scoring framework. However, with attribution data becoming less reliable and AI constantly shifting the strategic landscape,...

( Read More... | 2 comments | 2 points | on HN )
Re:When AI agents can become a marketing analyst? on Friday July 25, 2025 @03:47AM (#44680691)
What are your thoughts on the role of AI in marketing analytics? We have been pushing all our marketing data into Claude and ChatGPT to build conversational analytics. This approach is intriguing! How far do you think we are from being able to simply ask AI about our marketing progress and receive actionable ideas for growth?
Re:Show HN: I've build a stupidly simple invoicing for freelancers and... on Wednesday May 01, 2024 @12:32PM (#40225564)
What do you love most about their features? 60% of full functionality can be useless when you need only three features but don't wanna pay for them so much.