hydeout

This is similar to what Malcolm Gladwell mentioned in Outliers (I think). He identified a certain group of people as connectors, people that if you don't know directly then you will know someone who does. And reaching these connectors are often vital for certain trends to take off

Not a tech company, but Patagonia stands out currently as a "don't be evil" company. They recently dedicated their profits to go tackle climate change and protect land. Sustainability seems to have been a goal by the founder for a while (repairing or recycling clothes, using leftover scraps of fabric, etc.)