henham

How do you distinguish "I can fix them" companies that will not improve because they are where they are because of organisational and human issues and the ones you can actual improve and are ready for you?

"They are not entitled to share that with anyone without the explicit warning and approval of their users."

So using the by law (GDPR) required consent management (cookie banner) where the user has the chance to opt out of any tracking would make them not "lazy, ignorant or hostile" anymore?

I think users should have tight control over their own data and what they share but being against all 3rd party ad or analytics vendors would be against digital user acquisition for 99% of websites out there.

The questions is not just if the raw data is available ( Google Analytics also has the data accessible in Google BigQuery) but if business stakeholders have the ability to easily access the data and drive decision making.

You need an interface that visualizes the data and decentralizes access and analytics as much as possible.

Since Google Analytics is free and more or less part of one of the biggest marketing stacks (Google Ads) you will find a lot of marketing stakeholders with at least some knowledge of the tool. But perhaps the landscape will change with the very rocky start of Google Analytics 4