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Also, if you buy the one with ads (because it's cheaper), you can literally just go on amazon customer support chat and ask them nicely to turn them off. It's worked for the few kindles I've owned

There's also a price cap for how much suppliers are legally allowed to sell their energy for in the UK (set by ofgem). If the price of energy exceeds this value, every supplier will be selling energy at a loss till ofgem increases the cap.

To get around this, most suppliers purchase their energy a few months in advance, but the ones who haven't will be in trouble currently.

The idea is though, once the low hanging fruit of cheap offsetting dries up, causing offsets to become more expensive, the more appealing the price of carbon neutral energy becomes.

Say now the reason people still burn coal is because it's cheap and you can offset it cheaply, once offestting becomes more expensive, you may as well spend the same total amount, but buy green energy instead of coal+an offest.