feed16
You might want to think about reducing the scope, like take out the soundcloud, and support only text messages initially.
That might not be a bad thing. It could be precisely because it was inappropriate that Zenefits got ahead.
After spending 5 seconds reading I can't tell what your mission is. It works best to first write out the mission statement in a one sentence.
Do you sell photovoltaics? Jewlery? Bitcoin services? My mind jumps around with the current page.
The mission statement may also read better if it talks about what the company wants to do -- not what the visitor wants.
Now I visited the main page, it is jewelry. It's a beautiful page. I would suggest making the subscribe button taller so people will be more likely to press it. I also wish I knew how the stones are sourced, which perhaps is was what you tried to touch on in the mission.
1. I wish there was a different way to sign up, without needing Facebook or Twitter.
2. Can I add resources, to see how it works, without signing up? Like try it out for a week (with cookies), and if I like it then I can sign up?
3. Will this approach let you do something Google can't? Why/how?