dcaldwell

I thought one of the last sentences was pretty interesting. I've definitely been noticing more websites with larger images - Square, Desk.com, etc. I'd love to know how that's affecting these websites and if it's worth it in those instances to give up speed for the marketing advantages that higher quality images give.

Can you explain what your problems are with the wheelchair industry in regards to parts? I'm actually very curious.

In my experience with a nonprofit, on whose board I serve, this is exactly the case with PayPal. Even if you're very upfront before you send people to PayPal that yes, they can pay with a credit card, once they arrive at PayPal they get confused. I've even had PayPal show me a popup ad for a PayPal branded Mastercard when I was trying to checkout somewhere. Their UI isn't "branded" like the site that the customer was just on so that's confusing in and of itself. In addition, paying with credit card on a PayPal checkout page isn't the main action - you have to search for it. Combine all of those elements and you get a much lower conversion rate.

I work in the same co-working facility as an education-based startup that switched from using PayPal(where user gets redirected to PayPal) to Stripe (completely branded checkout) and their conversion rates increased 40% overnight and have stayed at those levels. After digging into their API, we're actually building our new company, MoonClerk, on top of Stripe's API. We'll basically be an abstraction layer on top of Stripe so that non-developers can use it and implement it on their site, with a focus on recurring payments (even though we do one-time payments). We really want to allow non-developers the ability to use Stripe.

Thanks. We're hoping to have some guinea pigs on the system by mid-September. If you have any questions let me know. I'd love to talk to people about what they're interested in using it for.

This is one of the most informative sales articles I've read on Hacker News. Great job Wade! I love hearing the nitty gritty of the early sales process. I mentioned this on the comments section of the blog, but I'd love to hear about how you guys are planning on creating a scalable and repeatable sales process as well.

Thanks for the compliments on the design. We kept all of the dev work in house. Three full time developers. Now with MoonClerk, Ryan, my cofounder, is a developer and we're contracting out some of the development but mostly with folks who are in our Coworking office or nearby. We develop in Rails.