Why We Must Celebrate Failures
http://maplebutter.com/why-we-must-celebrate-failures
How we interpret failure amongst startups is a very important part to a healthy ecosystem.
http://maplebutter.com/why-we-must-celebrate-failures
How we interpret failure amongst startups is a very important part to a healthy ecosystem.
P.S. I blog at http://www.maplebutter.com
Thanks for the comment and great questions.
In regards to the future and what we're planning - we try and let the product speak for itself. That way if were wrong, no one knows ;), and it gives us an opportunity to delight and surprise our customers.
re: background - my first startup was MaritimeVacation.com and I used direct mail as my primary marketing channel. Our team has deep DNA in marketing in general - kind of my area of study. http://www.udemy.com/social-marketing-for-startups/
re: 60% reduction - Let go of our customer coaches / contractors - Everyone took 50% pay cut - Cancelled any accounts that weren't critical - Stopped any payable = no money out unless needed to keep the lights on.
I've been doing startups for a while, and from experience, if you need to cut - make it quick and deep.
Hope that answers some of the questions.
our investors definitely invested in the team and were grateful for having them on board. super supportive and amazing.