crossdiver

I see that Cambridge Analytica figured out their rebranding strategy.

> "Maybe there’s a yoga retreat for people who are really great at yoga, and I can’t get into it. Does that mean that it’s exclusive?"

> "There was a moment when they served coconut water..." he thought to himself, "These guys just get me. You know what, I’d love to support this project."

I mean, we all say dumb, entitled shit, but then again, I am not making a club where I invite people with a "correct psychographic".

At least they are self-aware. /s:

> "It’s not good when the world forms bubbles and loses connections. But I feel like that’s unfortunately been a big part of the history of the world. As you become more successful, you get your house and your gate, and you move into your bubble and your friends, and you just totally lose connection. And I think that’s clearly what we’re seeing in front of us."

Nope -- did you?

My 2¢.

1) "Reaching the masses" is patronizing. "The masses" don't really care that they are being spied upon. Patronizing them will not change that.

2) The real change comes from hackers, companies, and activists' direct action. These shakers don't act based on major media, but on real people digging up actionable shit. Actionable shit has been dug up by lots of people who are otherwise unknown.

3) Motive is always clouded by capitalism. Financially incentivizing releasers directly calls motive into question.

So rewarding to see the epic paternalism from FB smacked down to size.