coolestcool
The app is fully integrated with Buffer as their Suggestions featured helped inspire the concept. The team and I wanted to build an app that saved people time from looking around the web for new links to share on social and offering the flexibility to have the content suggestions tailored to whatever their needs.
I’d love to hear your thoughts and feedback on how we can make something great!
1. Without budget, the best approach to bringing this to market will be good old fashioned hustle. You should consider the power of leveraging gyms and trying to convert the existing clientele. That's a truly hustle hack and one that will be tough to scale without a lot of creativity. You could sell the technology to the various gyms or personal trainers, let them skin it to their own liking and use that as your business model. Or, you could get them to push it on their social channels and link it to an affiliate marketing service - There's all kinds of different approaches in that regard... 2. On the flipside, you could take the traditional healthcare route and build (1) a following and (2) relationships. You can do this in a few ways - Creating quality content that people who are health conscious would care about is step one. Distribute that content in channels and networks where these individuals spend time. (eg. BodyBuilding.com, Reddit and other site that are focused on fitness) The more quality content you create, the more interest you'll generate from the individuals looking for this info. From there, use this content when building relationships - Send it in emails and tell VIPs you just wanted their opinion on the content. 3. You could run adwords campaigns. 4. Create YouTube videos about fitness - The market is becoming saturated but if you get creative with it, you can definitely still capture the attention of the right audience.
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Exactly how you should compare a product to the competition. Especially if you're the underdog.
The founder @stevenou shared this a few months back:
"While in theory it sounds like a great concept, the key to realize is that no "AirBnB for Activites" can ever be an "AirBnB for Activities." What I mean by that is: the part of the "AirBnB for X" business model that makes it work is the part where you have a very low marginal cost to renting out an existing resource that, presumably, is getting very low utilization. I.e. a car sitting in a garage, an empty couch. The marginal cost of renting those out... is basically zero. However, with Activities, the resource at play is actually time! A person needs to take two hours out of their day to offer a walking tour, cooking class, etc. Arguably, time is the most scarce resource we have. People value their time highly, which means the marginal cost (in this case the opportunity cost) of them offering an activity is very high. Add to that the fact that individuals do not benefit from any sort of economy of scale, and that most likely means that they cannot compete with businesses on price (which is arguably where AirBnB is winning in its biggest market, NYC).
So of course, I'm not saying an "AirBnB for Activities" is not possible, but some fundamental problems make it significantly more difficult than one might initially expect. Personally I think Vayable is doing a great job, but time will tell..."
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You're spot on with your comment highlighting that "we forget" to give ourselves the space to live outside of our work. It's something that anyone with true ambition is met with but something that we must learn to accept and overcome.
I feel the idea of having success in life and work is most certainly achievable, we just need to push ourselves to be aware of those around us (not just our friends on the internet). I feel we need to make a conscious effort to maintain and sustain positive relationships (partners, kids, parents, friends, etc) while still maintaining healthy work habits. Work hard, play harder.