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That's a good idea to give customers the option to do it on their own. However, in that case I cannot guarantee to their respondents that the company will make good on their promise.
This is hard to test before having a product because most companies will say they would donate to charity, but then do not when it comes down to it.
I will let you know how it goes.
Thanks again.
For anyone interested, I am organizing a Startup Meetup in Cluj on Dec. 20: http://www.meetup.com/cluj-rb/events/43578682/
I want to keep it manageable for my users. If you give a user infinite options, they will be overwhelmed. So, I am not entirely sure how to strike that balance.
Currently a company chooses 5 of 20 charities, and their customers choose 1 of those 5.
I think it's a good way to teach yourself to be "lean" (in the parlance of our times)
The correlation goes more like this:
Scenario 1: Company wants to take 20 minutes to complete their survey so they make more money. You delete it.
Scenario 2: Company wants you to take a 5 question survey, and they will donate $1 to a charity of your choice if you do it. You are more likely to actually take it because the company showed they're willing to do something selfless in return for your selfless act.
1. I thought shorter = better in domain names. No?
2. It's an interesting point. Some think it's too much. Some told me it's too little. This covers credit card charges as well. Anything less than $1 donated is not worth it (hence why iPhone apps are .99).
3. By that reasoning any software should be free. But I would like to continue eating and sleeping in a bed at the same time.
4. Interesting point. I hadn't thought about it sending that message.
5. The research I looked at shows that if the company does a selfless act, their customers are more likely to be genuine in their acts. So, while you might give trash answers to get in to an iPad drawing, you're less likely to do that for the Red Cross to get a $1. Basically, people who like giving to charity typically aren't the type to give junk answers to surveys.
6. Response rates vary by industry. The university I worked at had a 80% response rate, whereas a local bank has a 10% response rate. So I tried to use an average response rate.
Thanks again for the feedback.
3. I will do that. Maybe a feature comparison page. Good suggestion.
4. What do you mean by a "panel of respondents" ? Do you mean that I would have people of different demographic areas taking public surveys?
If you have any other suggestions, please email me ([email protected])