chalmerj
[1]: http://www.google.com/shopping/product/4502510368537277191?p...
Back in the days of something like the yellow pages, it was also an advertising supported model (or pay-for-placement, something that might damage the credibility of a search engine). What I also found very interesting is the term 'yellow pages' is in the top 5 highest revenue generating search terms. [1]
Recently I've been using (and am very happy with) RockMongo [1], a drop-in PHP solution that doesn't require its own database.
Out of context, it appears as though they're addressing women directly. In context, they're offering women as a 'perk' to a male dominated event crowd.
Tom Vanderbilt - Traffic: Why We Drive the Way We Do (and What It Says About Us) (http://www.amazon.com/Traffic-Drive-What-Says-About/dp/03072...)