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In fact, it's all about the music industry wanting higher licensing payments from YouTube: At least as much per play as e.g. Apple Music pays. They call the fact that they're not getting that today the "value gap" – THAT'S the undisputed reason/justification for this law (just google the term).
(Facebook, by the way, also has a content filter: https://www.facebook.com/help/publisher/330407020882707)
1b. Regardless of (1), can you prove you made "best efforts" to acquire licenses for the content that was later found on your platform.
It's not specified who you should be seeking deals with, how you're supposed to know ahead of time what a user will upload, how you're supposed to identify the true rightsholders of an uploaded work, etc.
That criterion must even be fulfilled when you're less than 3 years old, by the way!
That is not a requirement to fall under Article 13! Are you maybe mistaking "copyright-protected material" for "copyright-INFRINGING material"? Every creative text and photo is "copyrighted material", so this covers any for-profit UGC platform.
MEP Reda proposed making the above change in the text, that proposal was rejected. So the broad coverage is intentional.
It could well be argued that all Internet regulation has to do with enabling a united market.
Legislative processes in the EU are woefully under-covered by the press. That's because newspapers have offices full of reporters to work on national political stories, yet send only one person to Brussels to cover all issues there. (That in turn is one factor leading to EU political jobs being way less glamorous and desired, which in turn has an effect on who even gets sent there in the first place, etc.)
It's no wonder that when everyone's horizons end at their national borders the supra-national body will operate under too little scrutiny. We need to start thinking European – the alternative, going back to trying to regulate things like the internet in 28 different ways on a single continent, is just not a reasonable option.
The 3 criteria you quoted then further narrow which of the services matching the above provision need to deploy upload filters.
Come to think of it, the pastebin-like site is actually already excluded by the "organise and promote" criterium, regardless of whether it's profit-oriented or not.
Unfortunately, the political system currently structurally incentivizes the opposite, especially at the EU level, about which there is little reporting because that is all organized at the national level. If Julia Reda weren't an MEP and hadn't been sounding the alarm for years now, the first you heard about Article 13 may have been after the final vote in which an even worse version of it was enacted.
At this point, the Greens/EFA group in the EP is the only one which has even taken the time to build infrastructure to voluntarily track (necessary to even hope to achieve any kind of balance!) and transparently publish their lobby meetings online. (Here's an ugly backend view, the pretty one is on individual MEPs' websites: https://lobbycal.greens-efa-service.eu/all/)
Here's an in-depth factual analysis of copyright lobbying:
> The limited information which is available about lobby meetings shows the intense level of lobbying taking place on the Copyright Directive, but it also interestingly exposes that the biggest lobbies were not in fact big tech companies and their associates, as many headlines claimed, but the publishers, creative industries and collecting societies.
https://corporateeurope.org/power-lobbies/2018/12/copyright-...
* Make (big) platforms provide APIs with which rightholders can check new posts for their copyrighted content and request either removal or monetisation
* Give uploaders 48 hours to contest removal requests before they are honoured, during which their uploads stay online, but may be removed from search results
* Once an infringement is identified and not contested, all earned revenue goes to the rightholders
That's rather sensible. However, it was voted down in favor of just making platforms legally liable for all uploads. https://juliareda.eu/2018/09/copyright-showdown/ (The "EPP group" proposals won – that's the Parliament position, not to be confused with the Council's, which are yet to be fully reconciled).
You, however, are cheerleading an obligation to somehow prevent anything infringing on anyone's rights from appearing online in the first place – which is just practically impossible, and any forced attempt is bound to massively cut into free speech.
After all, there's no registry of copyrighted content. Everything creative is copyrighted automatically. If I take a photo of a tree and send it to you, according to Article 13 a service like Instagram now has to (a) make best efforts to acquire a license for that photo from me and (b) prevent you from uploading it there – how on earth should they do either?
Making platforms directly liable for all posts/uploads in practice just means they can no longer accept posts/uploads – not that artists will magically get rich.
Of course, the EU can't enforce its laws on you in practice unless you have a local subsidiary (or datacenter, bank accounts, etc)... but it's possible that rightholders may get European ISPs to block offending and non-repentant sites at that level – like ThePirateBay is blocked in countries like Austria and Belgium.
The movie studio could now hold HN liable.
Well, except that HN is not under EU jurisdiction, so it could probably choose to ignore EU court decisions against it. Bigger platforms of course won't have that luxury, so they'd need to come up with some way of limiting or avoiding that liability... or maybe just blocking EU users.
So even reproducing the full title of a news article would likely be an infringement, and then that becomes another thing platforms take liability for/need to filter under Article 13. Whether there's a link or not would be irrelevant.
(It's meant to allow EU news publishers to bill Google and the social networks for distributing snippets/link previews of their content.)
No matter what the safeguards end up being though, Article 13 is likely to make the problem worse overall because it will force all other platforms that host a lot of user posts/uploads (all content types, including text and photos) to also implement automated copyright systems, which are likely to be even shoddier than YouTube's.
> Each individual author must actively put up a fight to restore the findability of their free speech.
That's still an unacceptable system. Apart from shifting the burden of proof, you're not even notified when your pages are de-listed, so how are you supposed to know when to send such a notice?
Also, from your link:
> sending a counter-notice makes non-U.S. residents give up a powerful argument they would otherwise have -- namely, that a U.S. court does not have the authority to render a judgment against them. For these reasons, non-U.S. residents may not want to send a counter-notice
You're absolutely right about the media.
Plus, as another commenter said, this is not a copyright, but a related right – certain aspects of copyright like the requirement for the work to reflect some amount of original human creativity to enjoy protection do not apply.
You claim most links do not include snippets, but given the popularity of Facebook, Twitter & Co for sharing links, I'm not sure that's still true. Even then: Even the title of a page alone is a snippet (not specifically excluded from this planned regulation), and I bet the majority of hyperlinks on the web do include the title of the linked-to page.
As for the argument that only FB or Google would argue that small publishers will be disadvantaged by this, I refer to this lobbying organisation by independent publishers: http://mediapublishers.eu