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Optery has been flagging the conflict of interest between OneRep and Nuwber for years and put a statement out with our position following the Krebs article:

https://www.optery.com/optery-statement-following-investigat...

Optery hasn't addressed that yet, but right now starts at the source (the data brokers), and then submits removal requests to Google directly via their Outdated Content Removal Tool. Here's now it works: https://www.optery.com/optery-and-googles-content-removal-to...

Obviously I'm biased so I think Optery is better, but here are two un-biased reviews written by the lead analyst for security at PCMag.com:

https://www.pcmag.com/reviews/optery

https://www.pcmag.com/reviews/the-kanary

Here's another well-researched and unbiased review:

https://blog.infostruction.com/2023/08/12/privacy-powerhouse...

For an alternative, take a look at Optery (YC W22). We've been flagging the situation at OneRep for years and put a statement out following the Krebs article (link below). We launched to the public as a Show HN in 2021 and as a Launch HN in 2022. Full disclosure, I'm one of the Optery founders.

https://www.optery.com/optery-statement-following-investigat...

Would Optery for Family help?

https://www.optery.com/family/

Optery cancelation is 100% self-service from inside the app per the instructions on the Help Desk. And if you can’t figure out how to do it yourself, just send us an email and we’ll do it for you.

Yes - Optery for Family is very popular - here's how it works: https://help.optery.com/en/article/getting-started-with-opte...

Thanks for the follow up! Scans for multiple phones and emails is something we're working on so stay tuned on that, and don't hesitate to contact customer support with any questions along the way!

Also, you mentioned using Experian's data removal service previously. Do you mind me asking how many exposed profiles the Optery scan located that Experian missed?

The core of Optery's search functionality is "person" centric. Meaning we start with searches by name, city, state, and age to find "you" regardless of which underlying email or phone number the data broker has on record for you. Because in many cases data brokers may have no email or phone on file for you at all (only home address), or they may have a really old phone or email you have forgotten about. When data removal service scans focus only on phone numbers and email addresses, a lot can get missed. Many people search sites are not even queryable by phone or email, and are only queryable by name, city, and state. Optery does search for phones and emails, but you are correct in that it currently limits them to just one each from the customer at this time. We plan to release the scan on demand feature you referenced in the next few months.

That said, Optery recursively searches through data exposed by data brokers to alleviate the need to input numerous old phones and emails by the customer. In PCMag.com review they said this of Optery's recursive phone number search functionality:

"It uses data found in data broker profiles to recursively expand its reach. For example, in my latest testing, I only gave it my current phone number, but it found records associated with an old number that I used for some 25 years."

source: https://www.pcmag.com/reviews/optery

That's great feedback! We'll add more pricing detail to the Family page. For comparison, here is the Optery pricing page: https://www.optery.com/pricing/

Agreed on the dark pattern, and yes, Optery's Ultimate plan currently covers 300+ data brokers by default and offers unlimited Custom Removals. Optery has a team that's continually testing and adding more sites to the coverage defaults. There are several options, Free, Paid, Family, Business at different prices. For full disclosure, I'm one of the Optery founders, as mentioned previously.

No federal law in the U.S. yet unfortunately, but more states are passing laws by the day (fortunately): https://iapp.org/resources/article/us-state-privacy-legislat...

Optery offers a family plan: https://www.optery.com/family/

This is a great suggestion and we would like to add this. Not because it would provide any revenue lift though, but because it is what some Optery customers have been asking for, e.g. can I have a lower cost subscription that runs every other month, or every three months, etc. Technically, you can do this today by cancelling and re-starting a Monthly subscription at your desired cadence, or pausing and re-starting your subscription periodically, but that requires manual effort. A configurable cadence is definitely on our backlog though.

Many data brokers will not permit third party services to remove the data without a signed limited power of attorney. Note that the power of attorney is limited to interactions for submitting removal requests and opt outs.

Optery founder here. We did a deep dive comparison between DeleteMe and Optery (https://www.optery.com/deleteme-review/). The biggest takeaway is you have to scroll to the bottom of the DeleteMe Sites We Remove From page and read the fine print on what is covered by the plan you are purchasing. The "750+ Data Brokers" written across the top of the page is misleading. The standard plan covers about ~90 sites.

Optery founder here. We did a deep dive comparison between Incogni and Optery (https://www.optery.com/incogni-review/). The biggest takeaway is Incogni, at this time, does not cover many of the most popular people search sites like Whitepages, TruePeopleSearch, Spokeo, RocketReach, ThatsThem, BeenVerified, TruthFinder, InstantCheckmate, and many others. Most Incogni reviews you'll find online are written by their affiliate partners.

Affiliate programs have application processes intended to filter out bad actors and mis-alignment with a brand. To use an extreme example, a web site promoting terrorism would typically be rejected. Approving data brokers as affiliate partners for a data broker removal service is viewed by many as questionable. To use an another extreme example, how would you feel about an anti-virus software company that approved as affiliate partners creators and distributors of computer virus programs.