benchmarkapp

Thanks for checking it out—and fair point, I kept the article tight and may have skipped over the “how.”

Before I dive in, could you let me know which part felt the most vague?

- Was it keyword research (finding topics worth writing about)? - On-page optimisation (titles, headers, FAQs, etc.)? - Or the promotion/“feature-launch” step once the post is live?

That will help me zero-in

I run SEO experiments for indie founders and bootstrapped SaaS. One of the biggest misconceptions I see (and used to believe myself) is that SEO success requires relentless weekly blogging.

Spoiler: it doesn't. In fact, most of the founders I work with rank with just a handful of well-targeted, evergreen articles.

This post breaks down why the “blog weekly or die” approach is broken in 2025—and what to do instead if you’re short on time but still want to get meaningful organic traffic. I also share a strategy to revive underperforming posts using Search Console.

Curious to hear how others approach SEO—especially with limited time or a solo/dev-heavy team.

What’s working for you? What’s not?

Great question — you're right, Google deprecated the link: operator years ago because it was unreliable and incomplete even back then.

Tools like Ahrefs, Semrush, and Majestic don’t rely on Google’s data. Instead, they run their own crawlers (similar to how Google crawls the web). Ahrefs, for example, claims to crawl over 8 billion pages a day, building an independent backlink index.

That’s why different tools sometimes show different backlink counts — it depends on their crawl depth, speed, and how well they handle redirects, canonicals, etc.

So while it’s not Google’s view of your backlinks, it’s the best proxy we’ve got publicly. And in practice, it’s good enough for most strategy decisions.

You can use the free version of Ahrefs to monitor your own site's backlinks

Like many founders, I thought being active on Twitter was a growth strategy.

I posted daily. Got likes, retweets, even grow at 10k+ followers.

But when I looked at the actual numbers across my SaaS projects, reality hit hard:

- 72% of signups came from SEO. - Less than 8% came from Twitter.

That’s when it clicked:

- Tweets vanish in 24h

- Blog posts rank for years

- Twitter interrupts, SEO matches intent

Social is a spark — SEO is the engine

Now I repurpose my best tweets into blog posts, link them from landing pages, and pitch them to niche newsletters. Nothing fancy. Just consistent.

Curious: Anyone else feeling this shift? What’s working for you to turn attention into lasting traffic?

I've always searched for a platform where I could find mentors for almost anything, but never found one. So, I decided to build it myself!

Introducing a marketplace of live classes taught by real people who are passionate and knowledgeable about their subjects. Whether you want to learn a new language, master cooking, or any other skill, this platform has got you covered.

Give it a shot, and any feedback would be greatly appreciated!

I'd say super early in the morning (ET timezone). At this time only EU is awake, so there is less competition

You should had a remote filter!

Very interesting post, bookmarked it for later. The template with 200 resources is cool!

Have been using this since Monday and am a big fan thus far. Well organized and a nice balance of guides, how tos, and additional resources.