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asv23c

Seems like an interesting parallel to this US Army discovery: https://arstechnica.com/information-technology/2018/04/army-...

Over communicating may increase velocity, but it seems it decreases overall quality.

I think you mean "Few people elect to do the thing they barely know exists."

The model being peddled on TV/radio/etc isn't "Rent a fridge." is it?

This is just another "language war". The airwaves and communications channels are monopolized by discourse that protects the known way of doing business. It's not a law of physics it be that way.

Sounds like some great things for fridge service providers to compete on:

"Our fridges are more power efficient!"

"Ours have advanced health monitoring!"

"We have the greenest recycling program!"