News for hackers. Stuff that matters.

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Re:Amazon's policies promote counterfeiting on Friday March 02, 2018 @12:32AM (#16499321)
“The only way to find the counterfeit is to inspect each shipment by hand”

This is basically what the Amazon transparency program is. Is tracks each item from manufacturer all the way through to your door with unique code scanned along the way. You can use the app to see where it came from.

Re:Amazon's policies promote counterfeiting on Friday March 02, 2018 @12:29AM (#16499305)
There are tons of new tools for brands that were launched in 2017 to help brands proactively prevent this sort of behavior.

Apply to the brand registry with your trademark info and you’ll have access to tools to proactively protect your brand.

Amazon is taking this sort of behavior very seriously and has added systems in place to help prevent this.

In addition to the brand registry you might also want to check out their transparency program.

https://digiday.com/marketing/amazon-grows-transparency-prog...

Re:Amazon's policies promote counterfeiting on Friday March 02, 2018 @12:20AM (#16499257)
Amazon is in fact searching for and proactively blocking counterfeiters by using image searching, machine learning, etc.

There are literally multiple teams with lots of software engineers working on these problems.

Currently entry into brand registry is a requirement for these programs. You would be shocked to see the head count and money Amazon is spending in this area, they are investing heavily.