aml183

Hi everyone; longtime HN user here. My co-founder and I launched Payload three years ago. It's now the leading B2B media company covering the space industry.

This week we launched Ignition, a media company covering the business and policy of nuclear energy. We are starting with a twice-weekly free newsletter that takes less than 5 minutes to read.

The first edition goes out on February 22nd.

Me + my cofounder started Payload last year to cover the space industry, from seed round to SPAC and beyond. Our first (and primary) product is a daily newsletter covering the business and policy of space. It's free and it takes ~5min to read.

I feel like this is said about every technology. It reminds me of this Silicon Valley scene: https://youtu.be/w61d-NBqafM?si=hCY58gE6b2pV9khm

100 years ago, nobody could imagine a job like computer programmer. Jobs will disappear, but new jobs will be created.

I don't understand this POV at all. Advertising provides a fair playing field for up-and-coming businesses. If startups could not advertise, how would people find out about it? If I want to start an eCommerce brand, people won't suddenly show up on my website. If I open a new club in a city, people don't just suddenly show up.

Without advertising, the world would be filled with large companies with no incentive to innovate because it would be impossible to discover their competitors.

I run a B2B media company called Payload and all our employees own equity in the company.

http://payloadspace.com/

I run a B2B media company. There are tons of success in B2B media:

- Aging Media (sold yesterday to PE) - Morning Brew (sold for $75M) - Blockworks bootstrapped and just raised first round at $135M valuation with $25M revenue - Skift is a profitable media venture - Industry Dive (sold for $530M) - Politico (sold for $1B)

You also have established companies like Informa.

Interesting, would you prefer we cover more commercial space?

What you mean?

Thank you! Appreciate you being a reader :)

If you work in the space, he is one of the most well respected people.

Joe is one of the most knowledgeable person in the world on satellite imagery. He’s a must read.

I run Payload. We are a media company that covers the space industry. We only cover the business and policy of the space industry.

You can read our daily newsletter here: https://payloadspace.com/

Adelstein is one of the best poker cash players in the world. He has a sterling reputation in the community and to my knowledge has never made an accusation like that before.

If you play poker, that call was either the greatest hero call of all or extremely suspect.

There is absolutely no reason to call in that spot considering the fact that many bluffs could be ahead of her hand such as AcXc for a flush draw.

Furthermore, she was backed in that game meaning that she doesn’t have the money to play in it. Who is backing you if you are calling over $100K pots with Jack high.

Marketing works plain and simple. The people who think they aren't affected by marketing are the very people it works on. Nobody wants to admit that marketing affects them which makes product development so difficult.

I run a media company. We are very transparent about our KPIs with employees. We only share things that have materialized. For example, we don't want to mislead about something that might happen especially in an early stage company where it's hard to estimate the accuracy of something happening.

I would never want to work at a company that is secretive about everything and thus we chose to be transparent.

But if you aren't technical, LinkedIn is still the best place to engage. I sell media advertising and LinkedIn is by far the best social media platform. It's also the best social media platform for our media organization because we are looking for B2B audience.

The real solution is building a B2B social media network. But that is very very hard to do.

I run Payload (http://payloadspace.com/). We are a media company covering the space industry. Congrats on all your success so far. For those reading this, there is a lot of riches in the niches. Just choose a topic that you don't think gets a lot of coverage and start writing about it. Two areas that come to mind:

- Geospatial - Nuclear Energy

Media/content -- to Ryan's point is being consistent. As long as you do that once you have PMF, you'll grow and make money.