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alexburton

I think you have made it pretty clear. In scenario one, the second you take money from a brand you are promoting, it becomes an endorsement and you should let your audience know. in scenario two, if you use the guitars for free, cool, but if you switch because of an monetary agreement or somewhere down the road you are paid then it is an endorsement.
Re:Verizon: We Can't Become Dumb Pipes on Tuesday August 02, 2016 @04:27PM (#12213110)
Are you using blockbuster in its' original sense (e.g. home run) or in reference to the video rental store that failed?
I think you have #2 swapped. At least in comparison to Asimov's laws.
Re:Gravitational waves detected by LIGO on Thursday February 11, 2016 @10:00AM (#11080468)
For publishers it's sweet, sweet internet munies.