alexaleesf
To Build an Atlas (by Civil Maps)for self driving car developers
Autonomous Driving Regulators at Our Doorstep
So Long, Dev House!Civil Maps is On the Move…
Why we need storytellers at the heart of product development
ASK: What is different about you're doing? What is the "hook" in the story you are proposing? Is there something different about your founding team? You might also survey the news over that period of time. If there was a big story then naturally, your story got buried. That's a good reason to try again. If it was a slow news day and you still got passed, it will be a hard second sell. Definitely try the other outlets - and I'm not just talking about the blog media. Self-publish. Publish here on news.yc or anywhere. Don't be discouraged. It adds all up, somehow. The lazy way to do PR is to think that TechCrunch -- and you’re done.
You must be very proactive and very aggressive. But most of all - you must be adding value with your news. Why should people be interested in this “news?” If you can’t answer that, then think again or try again when the product is ready for that.
One trend that I have seen a lot of success with - having a well thought out supplementary content. Videos are great. How about an infographic or slideshow? Sometimes that’s better than a video. These things are more work and resources, but the supplementary content is usually welcomed and almost always posted.
Contact me ( through my profile) if you are really stuck. Probably can’t help for a few days, but I feel for you people on these things. I was a reporter and the line of thinking for me is basically instinctive. Happy to help when I can.
My experience: http://scr.bi/gN9Xvk http://www.linkedin.com/in/alexalee
Good luck!
Use Case - Developer http://www.youtube.com/watch?v=nX-zLP4F020
Video Tour - Founder http://www.youtube.com/watch?v=0S-L_8K_zNc
I'm sure they will iron out where to put this and the navigation points, etc.
1) Trust Factor..instantly elevated. People who might ask, "now why would I do that?" "who will use this?" - they can put those questions to "bed" by seeing a real person and watching real stories.
2) Huge branding win overall. Fun. Connected. Social.
3) Support - squashed tons of typical support questions with their very simple, clean short, videos.
4) Recruiting - Office Life. Any questions? Looks pretty cool.
They should take these video assets, syndicate them and make sure they go everywhere the eye can see. And track it all. Conversions to booking and what happens to the support queue, after publishing.