aginn

The article does a decent job of discussing growth hacking just after Sean Ellis wrote about it in 2010. You can find most substantial content on tactics and best practices else where.

I am glad the importance of growth is spreading to the mainstream but people need more meat these days.

this comment is sensationalism

most growth hackers or growth pros are product managers or product editors,so the post starts with the wrong premise.

Also, your accusations against growth hackers are titled based rather than what they do or learning about what growth hackers do. If growth hackers choose to identify themselves with each other in a new way, I don't think there is an issue. Let them be. Remember, front-end engineering wasn't considered much of a position 5 years ago. Same with UX, UI, data scientist, etc. How about SEO specialist or direct-marketers.... Can they self-idenitfy a new sub-division of marketing?

Adam Smith was right, people specialize as an industry expands to offer greater value in a niche. Growth has become essential to startups. Growth teams are becoming standard at scaling startups. Thus, growth hackers appeared.

It is fine to express a distaste for a growth hacker by what he or she does, seems silly to dislike them for their title. That is like saying "I hate chocolate because of they call it "chocolate""

I must say degrading the work Sean Ellis and Andrew Chen have done by comparing them to meaningless consultants from the dot-com era is disgusting. Andrew Chen is one of the most brilliant viral engineers on this planet. Sean Ellis has rocketed several companies to success and just acquired a KISS company. I don't respect ad hominem attacks, neither should you.

The ironic thing about Robb is that he only lives Paleo 80% of the time. His disciples are quite radical on living 100% Paleo.

Great work!

As an avid crossfitter and Paleo adherent, Paleo does wonderings for losing weight. I have seen people shed 20 pounds over a summer. You don't lose weight by going to the gym, it is through your diet. "Abs are made in the kitchen, not in the gym".

Actually they are not just "marketing people". They top growth hackers are often full-stack developers (Jesse Farmer, Matt Humphrey, Jim Young, Mike Greenfield, Dan Martell, Danielle Morrill, Ivan Kirgin etc).

This is not inbound marketing but building product that, at its core, is focused on growth. LinkedIn, Zynga, Quora, Twitter, and Facebook all have growth teams.

Do you know Dropbox's brilliant referral strategy? That was the brainchild of Sean Ellis (growth hacker), Ivan Kirigin (growth hacker), and Dropbox leadership.

Here is what I think after interviewing 20+ GHs and doing it myself for the past two years.

growth hacker (noun) - one who’s passion and focus is growth through use of a testable, empirical, and scalable methodology.

Basically, a growth hacker is the blend of a product, marketing, and data. They sort of operate as R&D within a startup.

Resources: http://www.quora.com/Growth-Hacking/What-is-growth-hacking/a... http://startup-marketing.com/where-are-all-the-growth-hacker... http://www.vlaskovits.com/2012/07/youre-a-growth-rookie-not-... http://www.aginnt.com/growth-hacker#.UDvRGmPlWPI

If you dont want to eat there, dont eat there. the government does not need to be involved and dictate where Chickfila should operate (ex. Boston). Let consumers decide what they care about. If they dont care about the CEO's beliefs, let them eat more chicken. If they do, let them go to McD's.

I dont agree with Zuck's beliefs on individualism, privacy, and most policy issues, yet I use Facebook. The product is good.