acre88
“…only 10% of the time spent on mobile is spent in the browser, down from 14% a year ago. The rest of the time, 90%, is spent in apps.”
So if you're on your phone, you're probably playing games or using some other native app, but not the web browser.
Does make me wonder whether average folk (especially younger people) have any love for the web, or if it's just this functional, sometimes-adequate thing they use when there's nothing better/easier.
There's a (sorta) counterpoint to this article from Morgan Stanley saying that for the "top 50 mobile properties" their web traffic (measured in visitors, I believe) is increasing faster than their app traffic. Not sure I agree agree with their optimistic conclusion, but, maybe. I feel that there are probably good (obvious) reasons, based on typical usage, for why most people hit Zillow or Yahoo Answers of WebMD in their browser. I dunno if I'd use that stat to conclude that the browser is in a position of strength…
Link (PDF) : http://linkback.morganstanley.com/web/sendlink/webapp/f/e490...