aadvani
During vaccines, how have your pharmacists managed to do both? I’m sure it’s a lot on them
Am I answering what you asked ? Sorry if not!
Also, a newsfeed with common/ interesting questions has really helped since the experience gets better with more users.
1. We tested this with Pfizer last year and found there was an opportunity to supplement existing med info teams that do the same thing.
But it’s tough to do two markets well at once, so we decided to focus on health systems for now.
We also find that in hospitals, everyone thinks they’re asking b unique questions, but they aren’t. We can be much cheaper vs their pharmacists and still make money. Pharma companies already have standard responses so it’s a totally different value prop.
2. We don’t really compete with clinical folks at hospitals, most will readily off load this to us, so they can spend more time on patient care. There are some that like to own this, and I totally get why, but we eventually win them over. As for medical librarians, they’re great for article requests but for complex clinical questions we think a clinical pharmacist is the right type of researcher.
You can create a free trial account here and ask your question, all in 30 sec: https://www.inpharmd.com/provider_signup/new
Then if you like it, pester away!
A SAAS tool has a hard time with complex questions because healthcare data is messy and results will be imperfect.
Therefore we feel strongly about building a human - lead service thats optimized by software.
Every health system employs clinical pharmacists to manually do this today, so we use that as our stake in the ground, and so far we’re finding we’re way more efficient.
This means they focus on the most common questions.
Public data/ our data shows point of care references like UTD can only answer ~1/2 of clinical questions.
We’re building our tool for the other 1/2.
He went after the same problem, yes, but with a traditional SAAS approach.
We feel strongly that the only way to make this work is to have humans on our back end, thoughtfully automated with tech (vs the other way around).
No shade, we love up to date; we just see ourselves as a complement.
For anyone curious , we actually did this question:
https://www.inpharmd.com/is-there-any-data-to-support-higher...
https://www.inpharmd.com/is-there-any-data-to-support-higher...
The reason every patient knows of the Physicians Desk Reference is because they believe their doc relies on the PDR.
In just 10 years I’ve seen the doctor go from being the top of the patient care hierarchy to the patient on top (not coincidentally DTC ads have blown up). We think there are a lot like you, and soon, we’ll make our tool publicly available.
If you want to test before that time- reach out! Ashish at InpharmD dot com
When Sherlock is older we may let him go by his middle name
We just have to be fair and balanced about how we present (which we are anyway) + be extra vigilant to include all relevant prescribing info, and especially the actual indications and any boxed warnings.
As for hiring, yes, and for anyone interested, I firmly believe interest in what we’re building is the most important thing at this point, and everything else is secondary. Ashish at InpharmD dot com
An example question is a fantastic idea and will land with both audiences :-)
We’ll get our top three most recent on the homepage ASAP but in the meantime:
If you have a typical late stage COVID patient, a static patient resource like you described is perfectly fine to look at efficacy of the standard dexamethasone 6mg treatment.
But if you have an atypical patient and considering a 20mg dose, you’re out of luck. Most patients are atypical and we see an unmet need with a long tail of atypical questions.
But there’s a new school type of doc that realizes how vast the medical literature is (20m studies), how quickly it’s changing (20,000 just added on COVID), and has tons of questions.
All medical references were essentially converted to SAAS products from large books- so they’re thousands of pages covering the mainstream topics, and they answer only ~1/2 of questions.
Health systems employ clinical pharmacists to answer the other 1/2 with evidence because it’s insanely high ROI for them to do so (5M/ pharmacist/ year/ hospital). Health systems outsource this to us because we’re more efficient.