You meet 20 people at a meetup/hackathon. You remember 3. The rest? Lost in a sea of business cards you never look at and contacts with no context. Build this to solve that particular problem which granola, pocket or plaude is not solving. Feedback is well appreciated.
I go to a lot of tech events and conferences. The pattern is always the same: have a great conversation, swap some details verbally, promise to follow up… and then lose half of it by the time I sit down. I tried everything scanning badges (when they exist), typing notes into my phone mid-conversation (awkward), taking photos of business cards (who carries those anymore). Nothing stuck. So I...
Hi HN,I’ve spent the last few quarters building utm.one – a privacy-focused link management and revenue attribution platform.The Problem: I was frustrated that Google Analytics attributes most B2B conversions to "Direct" or "Organic" because it loses track of the user journey across devices (e.g., mobile click -> desktop purchase) or offline events.The Solution: instead of just counting...
hey HN,I’ve been building this project through a lot of late nights and messy iterations, and it’s finally stable enough to share.utm.one is a clean, distraction-free URL shortener with built-in UTM discipline. it auto-prevents duplicates, applies consistent naming, and keeps your tracking clean using the Clean-Track framework .I’m launching a controlled beta, so things are intentionally simple...
I'm the part team Keka, an all-in-one HCM platform that's been crushing it in India,GCC (10k+ customers, loved for simplifying payroll, performance, and ops). We merge HR, finance, and delivery teams into one seamless system, think automated payroll in 6 steps, AI-driven JD, score card, and real-time compliance for remote/hybrid setups. Users rave about it (high NPS, organic growth), but as we expand to the US, we're the classic underdog: New market, bootstrapped vibe, competing with giants like Workday or ADP.
The problem: Folks love the product during trials/demos (e.g., "This fixed our multi-state compliance headaches!"), but they're not moving down the funnel to paid. Conversion from trial to customer is hovering at ~5-8%, way below benchmarks.871164616d7e We get great feedback, but deals stall—maybe pricing friction, integration fears, or just "US market trust issues" as a non-local player.
I'm overwhelmed trying to crack this and want diverse perspectives: Engineers, marketers, sales pros from different backgrounds to help iterate. What are we missing? Is it funnel leaks (e.g., weak middle/bottom stages)? Poor targeting in a crowded HCM space? Or something cultural in the US SaaS scene? Any advice on optimizing our funnel, attracting great talent or underdog tactics? We've tried content marketing and partnerships, but need that breakthrough. Check us out:keka.com/us . Happy to share more details or even free audits for your feedback.
Thanks, HN—your insights have helped us before! Raj @ Keka