What I mean is that don't see it anywhere as a hidden cost in the true sense of that word as you know it takes resources and time, but more so about wrong priorities and business value.
As for the other points, they are so easy to solve:
>>Lost conversions
Trade off you need to make beforehand and need to be aware of with the end goal in mind which is to improve your main conversion metrics.
>>Performance
Most decent conversion platforms use fallbacks and also your way of setting up experiments makes a big difference.
>>Confusion
Letting other departments know what you're doing and what's running, might be harder in big corps though.
>>Speed
This goes for everything in a company I think (new feature/product releases, quick fix vs. proper solution etc.). I personally don't mind spending x amount of time to improve y % in conversion rate, so comes down to setting good KPIs and testing what really is important to your business.
>>Focus
Can be done with a proper conversion team that has all these roles covered (bit hard to set up but possible) or making the conversion department a client within the company. Also the teams mentioned work for other departments as well and improving conversion is a win across the board not just for the conversion team.
The '6 hidden costs' can all be addressed, some are not even hidden like time, running tests take time and resources like anything else. The other factors like speed/performance and confusion can all be solved very easily.
Some of my take-aways for testing
- Don't focus on small changes like buttons, copy etc.. these are mostly useless yes
- Make radical changes, e.g. on stickermule can try to have the whole product to make a sticker to checkout on 1 page or start with configuration first and then select sizes etc..
- To filter out false positives, compare same sample of data (e.g. organic traffic is good) for the same period range before a winning test went live and after
Personally I have seen some great results with the above tips in mind, from B2B making visitors perform small actions first or showing a demo vs. presenting them with a form immediately (4x more leads) to e-commerce sites adding a direct checkout vs. normal checkout path (lower avg. order but much higher conversion rate to largely make up for it) etc..
You could argue these are part of product (which a conversion department should be part of, not marketing) but without doing the testing you can only guess about the outcome. And sure many tests are fixing usability (e.g. seen 250% increase in registrations by fixing telephone number prefix and date of birth field formatting) and UI issues but that's part of it.
Brasov (RO), fast internet (faster than UK), good food, friendly people and more nature and mountains (Carpates) than you can hope for (and bears for bonus points). Also good priced vs Switzerland and nature wise looking very similar, Brasov and surroundings being more unspoiled. With what you would spend in Switzerland you'll be able to live 3-4 months in Brasov in the same conditions.
- Remove the 'beta' tag [1]
- If this is a real LP, remove all navigation, your goal is to catch e-mail addresses here
- The headline and paragraph below are quite the same, use the paragraph to explain what I can do with it but keep it broad (plan your vacation, prepare a sales pitch, share recipes..)
- "Invite me" is a strange choice of CTA wording as you don' get invited but rather create a group. Why not "Create Group" or "Get started" alternatively can add some text below 'ready in 30 seconds' as you do below in the copy.
1: http://blog.sumall.com/journal/how-boost-sign-ups-website-ch...
I didn't touch the website in about 2 years. Now that numbers are growing month on month, I'm freeing up some some time add more of the specific content which brings in the money. Also trying to scale the above for different related markets and languages. Hope to get it to +2k within the next year.
Our son always seems to end up on such videos and can watch them for as long as possible. Really freaky.
Seems the people behind it are taking a nice cheque home each month.
What would you like to know on technical side?
We let our son of 2 years old watch children songs on YouTube using the iPad. He can change the movies himself. Something strange has occurred and really intrigues me now, for some reason or another, he always ends up on videos of '(Kinder) Surprise Eggs' unwrapping. I started to see a pattern for each of these videos:> SEO optimised titles e.g. "Disney Cars 2 Kinder Egg Toy Surprise Angry...
My wife is looking to start a career consultancy service aimed at tech people.One of the areas covered will be to help you create a better CV to increase chances to land a job. These are: - Emphasising the good parts - Leaving out more irrelevant parts - CV writing in general - Feedback on layout - Applicable tips on the key elements to get your CV on top of the list of a hiring managerA bit of...
I'm looking for 2 co-founders in exchange for significant equity. The two roles: One developer to help me further with the backend, and one sales person/growth hacker (preferably in US) who can help us gain momentum.
Full info of my startup: http://likewise.io
To get in touch: [email protected]
It is supposed to be a professional network, but the quality is lower then my facebook feed.Meaning the 'Pulse' which shares outdated or irrelevant (x tips to y) stories, updates, the timeline which is filled with absolutely useless/annoying content. The groups who are owned are taken over by recruiters/spam.I guess its only real power is to be connected with (previous) colleagues and to see...
The 'how' to learn a language or portfolio is not really the issue here, rather what language to pick. Which language is best to learn today to be able to get freelance work today and in the future. Which language is in demand and will be even more in the future and will be adopted by larger companies. And last but not least, which language can be learnt within this timeframe to have enough understanding to build and ship things (almost alone) requested by clients.
My wife is looking for a (major) career change. My advise to her is to pick up programming. I gave her a first introduction in the fundamentals of programming and let her read some basic books. She grasps this quite well and is also very interested in it and eager to learn. Now is the time to dive deeper into a language (besides the HTML and CSS which we will start with) and stick to that one....
On HN, most if not all recruitment related articles are negative:- Why Recruiters Are Universally Hates- Why Technology Recruiters Fail- Groupon tries to recruit DHH- ...All of this got me thinking, we always hate on recruiters and say we could do it so much better (that's why we're hackers after all), so why don't we do it ourselves?This is the whole idea behind my new startup likewise.io,...
I work in the same 'industry' and equally dislike it as a whole and also completely lost my motivation.
>> No pay is worth working at a job like that.
Not when you have a family to raise or bills to pay, the thing with this betting industry is that it pays as said relatively to very good. There is also an overload of jobs, and if you are anywhere smart and in this stuff for a bit you can get a pretty good salary. I made a salary jump of about 80% in 3 years working in this industry.
What I hate the most about this industry is that there are some very talented people working in here, which could do much better things then programming systems to make people loose more money then they already do. Makes me sad.
What I do? I am working on some side projects, and just 'grind it out' during the office hours and do what I have to do, time goes by faster. Hoping to get one of my projects off in the next months/years and leave this industry behind for once and all.
Where are you based?
Also, I have read and heard what has happened these last few weeks and can't seem to change my mind that the US folks are much more 'sensitive' to this kind of things then in EU.
Maybe tell us a bit more about your background (location, salary, work conditions, relationship, responsibilities, also social life etc..). As maybe there is more then just the job which is bothering you? (2 hours of commute a day would make me hate >90% of jobs)
If you are really sure it's the job, my suggestions would be to try to save as much as possible the next 5-6 months, quit your job, live frugal as long as you can and explore other options and then decide to pursue what makes you happy the most. Also, how 'hard' is your work? I know plenty of developers who only work 5-10hrs a week at their day job and are busy with other stuff while working. So if you can, use that time to plan ahead.
For me also, I kind of dislike my job (but I'm paid extremely well at my age, don't have much alternative, have obligations, have in general a very very good life so I don't really care of one aspect which is my job) but I just do it because I have to and don't mind after all compared to the rewards.
Would much rather be a farmer, but then again, I wouldn't want to give up my comfortable life or get back problems in 20 years of now. So maybe you are not that bad off after all?