LarryV
I think that there is indeed a pendulum effect of over-reaction from one mainstream mindset to the other. But one things is for sure, no company in the past was able to predict what the future would bring - if they did they would have switched their ways. I think the sad fact is that these changes in mainstream mindset are very fluid and hard to predict and survival of the fittest company/solution is very much a game of chance.
This might be a reason for the longevity of larger companies like GE that can afford to have many bets on the table.
I have found that the biggest draw to "integrated" software is not having a new set of credentials to login into it.
I am finding some success with technologies that can play nice with various directories. I am currently playing with Novell's EDirectory and its Identity Management solutions and it surprises me how few companies focus on what I see as one of the central problems in business IT: the seamless integration between the company's CRM, the team's contacts and the directories that power each business solution.
There is a huge need for a business class 'identity-in-the-cloud' solution that speak to many internal systems using software hooks/drivers that are very transparent, have good auditing and can be controlled by the company/customer.
I bet a large percentage of software projects at companies have overlapping user management sub-systems that could be better addressed by an identity-in-the-cloud system like the ones emerging from Microsoft, Google et al.
And for those who say that your company has too many secrets to possibly use an outside solution for identity - get over it, it is not true. You have many people forwarding things to their Gmail accounts and many mobile devices around the country without even a pin code to secure them. Your sense of security is an illusion, embrace solutions that can provide complete audits of what happens with them, then you will know how insecure you really are and plan around the fact that total security is impossible. And your internal development team will never reach the self-auditing stage of the solution because as soon as it half works they are pulled to something else.
What this does is create an opportunity for some industries to have 'winner takes almost all' scenarios. Book publishing and POP music are two examples where the very top people take almost all the rewards. Brain surgeon is not one of these industries - being the very best brain surgeon would still require a (in comparison) a lot more time than the author of the Harry Potter books takes to sell another book.
Most wealth is created by massively scalable business models such as licensing, show biz and mass media. And interestingly not that many fortunes come from Wall Street.
I totally agree that things could always be better and that incentives are the key to this. There is a business concept from the 80s called 'open book management' where everyone in the company sees where all the money goes. This is more transparency than even public companies have.
I think it could be a technique that would get everyone from accounting to IT more involved in the business. I also think there needs to be much shorter expectations of how long someone will work for a company. Hollywood is on to something with the way they bring together small teams to make a film that then disband and reform in a new configuration for the next film. I wonder what would happen if every person in the company had to choose each year whether they want to continue with the company. They would in effect have a one year job. This might make their sense of urgency and priority for the 52 weeks within that year much more focused. It might also form a company with much more dedicated people who really want to be there.
It is kind of surprising that IT, with its self references as fast-paced and innovative has taken so long to realize its own inefficiencies. IT (in the sense of internal computer systems for businesses) was greatly over invested starting in the 90s because the executives of the time were so scared. I remember stories of Hollywood executives who would ask their assistants to surf websites they were going to invest in and videotape it. They would take these video tapes home for 'research' the same way they would research actors, directors and movies to invest in. They completely didn't get it. So what did they do? They did what most people do when they are scared, they try to buy insurance. This insurance came in over-investment in all things technology both externally and internally, leading to huge IT departments that then used their bulk to buy more technology and increase their internal political might until all this over investment corrected itself in the legendary bubble pop.
I think when all is said and done, IT will be just like Payroll. When was the last time you met a person who works 40 hours a week processing payroll? They used to exist at every company - now everyone's checks come from ADP or PayChex. IT will be done by an outside company and will part of the budget for each person on the payroll. But of course I am a little biased...
Hmm, payroll - There is an industry to be disrupted...
So the problem of "simpler browsers" will likely only be solved by solutions that redefine the experience and goal and it will likely be very close to what we now call a smartphone.