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They're not. Israel has the Hasbara team. KSA has the "lord of the flies" troll farm. Britain has the 77th Brigade, Bellingcat, and the Integrity Initiative. But by far the best is Operation Mockingbird.

As just one example, take Hunter Biden's laptop before the election. This got memory-holed so fast, half of America doesn't know it exists, and 2/3rds of the rest believe the 50+ intelligence agents who immediately said, with no proof, it's Russian disinformation. This was epitomized by the reporter who said, -even if the laptop is true-, the press must treat it as disinformation.

One doesn't know what one doesn't know.

It is important to understand that our intelligence community folks are not only actively pushing their own disinformation, and stifling narratives and alternative channels that they don't want you to hear, but also sponsoring false-flag staged events as well. So "false news" doesn't simply just happen; sometimes it has a multi-million dollar budget behind it. See: Weapons of Mass Destruction; 2 planes bring down 3 buildings; Pure: Ten Points I Just Can’t Believe About the Official Skripal Narrative; moon of alabama bounty on US soldiers; etc. etc.