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Re:Ask HN: Does SEO still work in 2018? on Tuesday April 17, 2018 @01:17PM (#16860290)
^^This.

Agreed. Google is certainly advanced, but it certainly isn't fair, despite what their guidelines tell content writers and webmasters.

Google wants people to write high-quality, relevant content, so they altered their guidelines to simply tell everyone to write high-quality, relevant content. Yet, just as the YouTube lottery exists -- where two creators can produce videos of similar quality and one sees enormous success and the other doesn't -- there's probably a ranking lottery.

And at the end of the day, if a content moderator or employee at Google likes your content, you'll have a better chance at ranking regardless of quality.