What am I missing about QR codes?
I like to think that I am relatively smart guy, but I cannot for the life of me figure out how using QR Codes in advertising, on business cards, etc. is better or more effective than simply using a URL to point to the same information. At least a URL is explicit and something that I might have a chance in hell of remembering. Do any of you really whip out your smart phone, load a QR Code...