I'd argue the same way. I had no clue this screen existed by my first thought wasn't "I'm going to turn this off" but rather "Let me tailor this to myself".

I hate ads in all forms (I'd rather pay 90% of the time) but if I have to see ads might as well see some that might interest me. Thought I really hate seeing ads for things I've already bought and or already pay for (DO/AWS).