Google is the new evil. Choking off their ad revenue strikes at the very heart of the beast. If we all work together, we can bring the web back to the glorious 90's!

Of course, thoughtless implementations of targeted advertising can cause problems - such as when it outs pregnant teenage daughters to their fathers. http://www.businessinsider.com/the-incredible-story-of-how-t... Allowing users to define what they'd like to see is great.

I am much more concerned about the data required to provide this targeting and how secure it is.