Perhaps I'm too cynical, but I've seen a few 'I'm an Uber driver' op-eds in local papers. Are these part of Uber's vaunted marketing/lobbying campaign? How do they get them placed in the newspaper? Is this "native advertising"?

I don't recall many 'I'm a Lyft driver" or "I'm a cab driver" or limo driver or UPS delivery driver articles, so I doubt it's coincidence.