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A comment on Why I Stopped Throwing Out Junk Mail.

Re:Why I Stopped Throwing Out Junk Mail by george_morgan on Tuesday December 15, 2009 @02:14PM (#997133)
I think it was David Ogilvy who said anyone who wanted to write advertising copy should spend a year working in direct response marketing. Same principle.
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Re:Why I Stopped Throwing Out Junk Mail by byrneseyeview on Tuesday December 15, 2009 @03:08PM (#997284)
Yes. Here's a short video on the subject, from Ogilvy: "We Sell or Else." (Transcript below.)

http://www.infomarketingblog.com/direct-response-vs-general-...

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