Thanks for the feedback about the 4-6 engineer's worth of talents. It's good to know, and we realized a similar thing and pared down the JD to be less oppressive-sounding.
Sleep and balance was important to the team (I personally averaged around 35-45 hours a week, working one weekend and being called in maybe a half dozen times over a year and a half; the system mostly runs itself), but we didn't find a good way to surface it in the description. Any suggestions on this is appreciated too. I struggled in that when we removed or played down aspects of the job, or emphasized work-life balance, we just got more folks who were seriously green in some parts (front-end devs who can pull together jQuery but have never deployed their own code or had to write backwards-compatible apps).
Sleep and balance was important to the team ... but we didn't find a good way to surface it in the description.
That's a tough one. Any company you ask will say they're great on work/life balance. What else are they going to say? 'No, we're going to work you 80 hours a week every week. If we ever hit crunch mode, say goodbye to your weekends!' The only thing I can think of is to show them that everybody goes home at 5pm by having the 3/4 day onsite start later in the day and end at the same time everybody goes home. It also gives the added benefit of allowing the interviewee to interact with everybody as a group.
front-end devs who can pull together jQuery but have never deployed their own code
For what it's worth, that's pretty standard in web development. I've deployed code through beanstalk or jenkins, but devops sets that up. I've also deployed side projects to my own servers, but that's a whole different ball of wax compared to deploying to a corporate data center with load balancers. I wouldn't trust a frontend jquery guy to set up those kinds of deploy environments. It's a completely different discipline and field.
We were a multi-million dollar a year e-commerce shop
top to bottom web app security, server ops, managing technical vendor relationships and integrating third-party modules, zero downtime rollouts, performance and architecture, metrics/instrumentation, and fully-independent backend and HTML/CSS/JS skills to build a secure and pixel-perfect feature beginning to end
Even at a lower end startup not making multimillion dollars, you've just described 4-6 engineer's worth of talents for 1.5x of a single developer's salary. I look at that list and think I'm never going to get a decent night's sleep while in your employ.