If it was any other company, I would be incredibly skeptical. But I had great experience with Mixpanel, even on Unity (where all SDKs come to die, including Facebook's — especially Facebooks), and they seem to be very solid on all fronts.

This seems a bit misleading. You still have to get everything set up through your application and that takes some Developer knowledge. What am I missing?

But the bulk of the time consuming work is "when user clicks button, track event x," I'm guessing it's a system similar to heap analytics.

I imagine though this only works for uikit applications, and not games as they tend to do all that custom.

Yes, that's true - you have to install the SDK which takes some developer time (though minimal and nearly equivalent to copying and pasting a JS tag)

I'm really trying to stay objective here because I do love me some Mixpanel. However, I'm curious what the response will be to someone with nominal Developer skills who outsourced their app, but sees this as an opportunity to save some money to get data. Seems like a poor experience from a user perspective to get this codeless product going.

We tend to see it as there are many more people in the world who aren't developers that get some valuable data as opposed to guessing or using their gut. For developers, we still have a manual way to do this.

I'm typically skeptical of GUI-ish things, but I trust mixpanel (and their awesome support team who I harass on the regs) to make sure that I'll be able to get the info I need about our app. Should be interesting to see how this product plays out.

Previously: https://news.ycombinator.com/item?id=9936693, and https://news.ycombinator.com/item?id=9937153.

Heap analytics is already doing this for desktop (and maybe mobile) if anybody is curious as to what it looks like. I find it amusing that Heap also just happens to have a job posting on the front page at the same time as this Mixpanel news.