Obviously, if you can trick someone into running an EXE, it's game over, but that's true whether or not your router is owned up (95%+ of the Internet sites people visit can be used to stage this kind of phishing attack.)
Someone who knows more about organized crime than I do can tell me whether or not people actually harvest logins from compromised routers. CSRF RCE definitely belongs to the class of attacks that can be deployed en masse with very little effort, so it's at least sort of plausible.
Here's a screenshot of Chrome giving me the "insecure" padlock, but still rendering Facebook while I debug the HTTPS traffic: http://puu.sh/jdGhc/128d35f793.png
Here's similar, showing Google HTTPS traffic being debugged while browsing in Safari (with nothing appearing out of the ordinary): http://puu.sh/jdGoW/3163db1e54.png
(the debugging proxy is Cellist, which I find to be a suitable replacement for mitmproxy, as long as I don't need rewrite/replay)
> if you can trick someone into running an EXE, it's game over
I suppose it is roughly equivalent (i.e. if you could get them to download a cert, you could probably get them to download an EXE so the point may be moot). I always figured you might have more luck with this sort of thing if you owned a Starbucks router or something, where people might be more accepting of having to jump through hoops to use the internet.
So far I've only seen one attack like this in the wild, but you need to understand that these exploit vendors primarily sell for targeted attacks (usually by various government actors)
My point is that the compromised router isn't a usefully privileged position to launch this attack from. Whether or not you have the router, you're relying on sending someone to a random convincing-looking web page. This is an "open redirect" level of difficulty, not an $80k RCE level.
I hadn't thought too deeply about it but you're absolutely right. Given the presence of encryption, the biggest advantage you can get from owning the router is being able to phish the user from a site they might normally trust but isn't encrypted (a group of sites that is, thankfully, getting smaller every day).
Just yesterday there was a topic like that in here: https://news.ycombinator.com/item?id=9949444