Well right, but compared to the number of units bought by IT departments, the "enthusiast" market is nothing but decimal dust.

IT departments are not buying Titans and they are not going to be buying Pascals.

IT departments aren't even buying Nvidia at all, they are buying Intel integrated.

That was my point. If all you do is read what passes for news on gamer sites, you might think that the discrete GPU overclocking market was important.

The notion that only the biggest of something is "important" is offensive and wrong.

Sure. I'm a fan of esoteric hardware and software and no big believer in the market success equalling virtue religious ideology, but I'm also not the one invested in the importance of how well this memory stick performs overclocked in Gamer Game IV: Games.

Probably, but remember that if you're maximizing profit then one $100 margin customer is as important as 1000 $0.10 margin customers.

Not to mention margin decreases linearly not as a percentage. So those 1000 $0.10 margin customers can easily turn into -$0.50 margin customers.

The 1000 low-margin customers also come with the added benefit of diversification.