FWIW, my post is not a rant against advertising in general. It's about doing it with such a large volume of code & third parties involved, leaning on my bandwidth & CPU to cover for a lack of coordination.
Toward the end of the post I say something like "what if we actually accepted the fact that ads are a way of funding the web at large" and mention some Mozilla efforts in that direction
To use some of the examples in the article, not everyone can rely on national license fees (BBC), corporate sponsorship (NPR), consistently making a loss (The Guardian), search engines (Mozilla), having a legacy business (CNN) etc.