How does it work? Is there anything to be installed? Is it a plugin into something else? The landing page lacks that important information.

"Get Tracker. Install Excel extension." suggests it's a plugin.

Yes, but a plug in for what? Office? Excel? *? I'm really curious because I know people who will want to know about this service (and will ask the same question).

Hello, we started with a plugin for Excel, but in the future plugin for Office could be interesting. Which way would be most suitable for you? I am open for all suggestions :)

Do you think you will run afoul of Microsoft for using their trademark in your product name? Is there a lawyer here who can chime in?

I suppose it's at least problematic according to Microsoft's own guidelines: https://www.microsoft.com/en-us/legal/intellectualproperty/t...

Gleaning from that I'd say that it would be alright to name a product "Analytics Panel for Excel" but with "Excel Panel" they might run into problems.

At the very least they probably should mention Microsoft trademark ownership somewhere on their site.

Thank you for pointing this out. We will definitely take care of this issue.

Maybe "Analytics Panel for Excel" would be safier, as @BjoernKW suggests.

You're welcome! I'll be following your product closely, it looks very interesting.