Re:How two bored 1970s housewives helped create the PC industry
by protomyth on Wednesday July 22, 2015 @03:19PM
(#9931709)
Apple advertised in Playboy?
Might sound odd or just plain weird, but Apple targeted the mainstream and education for name recognition. In fact, a lot of people still believe Apple invented the PC when their claim to fame was building something for the non-hobbyist / professional. This mindshare carried them through some horrific management in the 80's and 90's.
I do agree with minthd that having their own OS was a factor, but Commodore could have claimed that also along with having a much more advanced machine than Apple.
[edit]here is the ad https://www.pinterest.com/pin/406942516299771530/ [NSFW pictures greyed out around it] I do believe there was a really hokey Ben Franklin version also - to give some context that where Atari was advertising
Might sound odd or just plain weird, but Apple targeted the mainstream and education for name recognition. In fact, a lot of people still believe Apple invented the PC when their claim to fame was building something for the non-hobbyist / professional. This mindshare carried them through some horrific management in the 80's and 90's.
I do agree with minthd that having their own OS was a factor, but Commodore could have claimed that also along with having a much more advanced machine than Apple.
[edit]here is the ad https://www.pinterest.com/pin/406942516299771530/ [NSFW pictures greyed out around it] I do believe there was a really hokey Ben Franklin version also - to give some context that where Atari was advertising