The more cool articles on your site explaining these things the better. I am not a knife customer though and was just taking a peek at your site to give a little bit of feedback. But if I were to get into being enthusiastic about knives, I would greatly appreciate being able to go from zero to well informed by reading your site as an unbiased collection of the knowledge. If it sounds overly like marketing though, then it would look like you're trying to trick people into buying your knives, rather than explaining the whole truth and letting people see that the answer is to buy your knives because you've done the research and found the best ones. (Not saying it sounds like that)