Thanks for pointing this out. I realize now that this was a bit flagrant. I'll try moving this portion to a separate post and elaborating more gently on reasons why it's worth avoiding these brands. Do you think that would be an improvement?

I'm not the person you're asking, but I certainly think so. The strategy of: 1 identify a problem with existing products (try to make the audience go "oh yeah, I hate that"). 2 explaining how your product solves this problem. This usually works very well as seen on most infomercials (ex. Are you tired of ______? Well now there's _______!)

I think this will be especially true since most people own knives already, so they will only buy yours if they think it is an upgrade significant enough to be worth the cost. As a result, maximizing the perceived difference between your knives and the ones they already have is key.

Sorry for any typos I missed, I dictated this on mobile.

Great point. Thanks for this! Part of the problem in elaborating on these differences is needing avoid the insider lexicon and references to insider knowledge. When I start to explain it, it becomes excessive. When I don't explain it, I risk alienating those that, for good reason, don't already know. Either way, I'll definitely work on this.