Edit: Btw I've also tried repeatedly to get some press coverage of this issue with reporters, but nobody was interested in covering this problem.
In your world, what is it at worst? Criminal? Capital?
However, if it's a mid-sized business handling important information, like payment information, then I do think there ought to be a standard of dutiful behavior, because otherwise who pays for the externalities?
This later came back to bite me in the ass when I started messing around with elasticsearch. Elasticsearch had a pretty nasty default that let you run arbitrary code from its query api and within hours my box was compromised.
http://blog.steve.org.uk/secure_your_rsync_shares__please_.h...
Some scary stuff out there, freely available with minimal effort. Of course with rsync things were generally read-only, but even so lots of family financial-data, and pictures.
That is always publish anonymously.
A while back I published research on open, unauthenticated ICA (Citrix) instances that could be found by doing basic google queries. I was able to find a lot of interesting targets including some belonging to military and government organisations. I published my findings regarding the discovery without including any details. The blog post was very vague. Anyway, it doesn't take a rocket scientist to figure out what's going on once you know the basics. Someone did exactly this and wrecked a few systems. I was contacted later by the effected organisations holding me directly responsible for the damage that was inflicted. I had no involvement whatsoever but the information that I provided was crucial for the discovery of these targets. This was when I realised that regardless how cool is to publish security research you should always take the necessary steps to ensure that no one is harmed.