It will start out slow. As founders are making deals, they'll say to each other, "Document well, we don't want another CrunchPad here". Others will overhear and pick it up. "It was a total crunchpad." Then it will achieve meme status and people who have no idea where it came from will just post, CRUNCHPAD! in every thread detailing a startups failure. Divorced from the device, it evokes nice fail imagery. Launchpads -> Rockets ->failure ->crunch and dare I say it, Jar-Jar Binks.

I was getting tired of FAIL! anyway.

"Crunchpad" could also come to mean "The drama is the product".

The saga has the appearance of deliberate, or perhaps just subconscious submarining for the sake of having something sensational to blog about.

(Perhaps this is a good topic for an essay: how blogging twists the mind to make everything you do seem like a blog entry.)

JooJoo actually sounds better for that purpose. "What a JooJoo!"