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Re:Google’s product strategy: Make two of everything by dkarapetyan on Tuesday July 14, 2015 @10:14PM (#9889348)
This isn't a google strategy. This is a generic Big Corp. strategy. The same thing happens at eBay, Microsoft, Oracle, IBM, etc. It's not a good thing. It is usually an indication that the higher ups don't trust each other or are trying to one up each other for the year end bonus round. It is just a wasteful strategy overall and only happens at places that can afford it.
Re:Google’s product strategy: Make two of everything by nostrademons on Tuesday July 14, 2015 @11:34PM (#9889566)
It's usually encouraged by the even-higher-up, i.e. the CEO. It's actually fairly rational from his perspective: he has more options, he can cover more of the market, he insures against product failure, and his reports can't get complacent.

Yes, it's wasteful, and yes, it's demoralizing as hell when you're the ordinary employee whose product just got canceled. But then, you should understand (at least at some level) that your work is meaningless when you go join a big company: the reason they're big is because their product is already "good enough" for millions of people.

Re:Google’s product strategy: Make two of everything by gohrt on Wednesday July 15, 2015 @01:01AM (#9889801)
It's not different at a small company. At a small company you have "pivots" or "going out of business" or "competition from another company", instead of "competition from another team"
Re:Google’s product strategy: Make two of everything by nostrademons on Wednesday July 15, 2015 @01:09AM (#9889820)
Almost makes you think that the part that's wrong is the narrative that we're sold as kids, y'know "Work hard and good things will happen to you." It's more like "Work hard and there is a ~2-3% chance good things will happen to you, but if you don't work hard there's a 0% chance good things will happen to you."
Re:Google’s product strategy: Make two of everything by saiya-jin on Wednesday July 15, 2015 @10:07AM (#9891298)
not really, for me its more like work on yourself, not necessarily hard, but continuously. in time, you will leave most people behind. and recognize moments when life is giving you a chance, and grab it like there is no tomorrow.
Re:Google’s product strategy: Make two of everything by dorgo on Wednesday July 15, 2015 @02:48AM (#9890052)
Be clever and good things will happen to you.
Re:Google’s product strategy: Make two of everything by soft_dev_person on Wednesday July 15, 2015 @04:57AM (#9890368)
Be clever and make good things happen to you.
Re:Google’s product strategy: Make two of everything by rz2k on Wednesday July 15, 2015 @01:48AM (#9889905)
There is a way to see it as different. Ideally people like entrepreneurship because you succeed or fail because your idea and execution meet the market's needs. That's better than getting paid on the basis of your own effort or discomfort involved in doing the work necessary to complete it.

Certainly, the market is fickle, but that is different than something political that is going on where you have no influence. It is completely conceivable that you optimized such that your product generated revenue far in excess of its costs, but that it is canceled for a (good) strategic reason.

Sure the difference is probably only psycholgical, but finding out that work you cared about was only a waste of time somehow feels more just if there was no market for it than if it had traction and the was shuttered for a reason you don't know.

Re:Google’s product strategy: Make two of everything by amirmc on Wednesday July 15, 2015 @04:36AM (#9890317)
The very important difference is that at a job you get paid regardless. You can even shift your mental model such that "it's just a job" and start leaving the crap 'at work'.

In a startup (esp if it's your own), the psychological and emotional stakes are significantly higher. Also, there's no reason that politics can't find their way into a startup you're running. You just might not notice it because you've positioned yourself at the top of the tree of monkeys.

Re:Google’s product strategy: Make two of everything by kabouseng on Wednesday July 15, 2015 @04:35AM (#9890310)
You forget it was the same strategy Steve Jobs followed with the development of the original iPhone, where one was the current realisation and the other was based on the iPod.
Re:Google’s product strategy: Make two of everything by ninkendo on Wednesday July 15, 2015 @09:52AM (#9891216)
He didn't go and release both products to see which would win out; the better product was selected internally and Apple went with that. The article is about Google releasing two of everything, not making multiple prototypes of things.

I actually think making multiple prototypes is a good thing, it helps you understand things from more angles and see more possibilities about how a problem can be solved. But going and releasing both is confusing to customers and ultimately fragments your product line-up (canibalizing your sales) which is something Apple is desperate to avoid.

Re:Google’s product strategy: Make two of everything by kabouseng on Thursday July 16, 2015 @04:04AM (#9895906)
You are right, but he did have two teams develop in secret not knowing about each other, the same complaint that many Googlers have.
Re:Google’s product strategy: Make two of everything by arjunrc on Friday July 17, 2015 @08:47AM (#9902437)
Do you have a reference for this development being in secret?

I think both Jobs' biographies detailed Forstall & Fadell's development, but I thought they knew about each other, working on Mac to Phone & iPod to Phone concepts respectively.

Re:Google’s product strategy: Make two of everything by kabouseng on Friday July 17, 2015 @10:39AM (#9902945)
Hmmm actually I am not 100% sure, only from what I myself remember reading about it I interpreted it as they they didn't know about each other because the projects in general was conducted in such secrecy. I'll have a look if I can find anything.
Re:Google’s product strategy: Make two of everything by kristoffer on Wednesday July 15, 2015 @03:26AM (#9890151)
It is really an old strategy to handle risky projects. Typically goes by names such as set based development or parallel trials and was for example used in the Manhattan project.

I consider it wise strategy when the project is high risk and its outcome very important.

Re:Google’s product strategy: Make two of everything by fidz on Wednesday July 15, 2015 @03:18AM (#9890131)
Could you tell us an example from another Big Corp? (E.g. Microsoft?)
Re:Google’s product strategy: Make two of everything by lewisl9029 on Wednesday July 15, 2015 @04:20AM (#9890273)
I remember Windows Live Mesh, a multi-folder, p2p + centralized sync app, being killed in favor of SkyDrive (OneDrive), a single-folder, centralized-only sync app.

https://en.wikipedia.org/wiki/Windows_Live_Mesh