So you basically took a UK company, used to organize large events that span several days a few times a year (and only in UK and a few handpicked US cities), with a lot of preparation time, and let it organize a fast-paced series of events every other day in a number of different US cities they've never been to? Sorry, Joel -- I really respect Ryan and his team (although I can't grieve over Mel Kirk's leaving), but here's your fifth why right there, if you ask me.