Me: So do you plan on building that as a web app, or a mobile app?
Non-technical founder: Um. I don't know. Both?
Me: Okay, do you understand that you will probably need at least 2 different developers (and possibly 3 or more, depending on which mobile app platforms you use) to help you build that out?
NTF: It's a great idea! I just need a developer! Don't you know some developers you can introduce me to?
Me: ...
The conversation is on an entirely different level from most of the ones we'd have here.
So, next time you have a conversation like the one above, don't waste your time on trying to teach tech stuff to non-tech people -- simply, just tell them "find a tech co-founder".
I have to side with Erica on this one for the simple reason that you'll never be able to attract a good developer or a technical co-founder with this attitude of throwing your hands up in the air and eyes glazing over. That doesn't mean that you ignorantly blunder in and tell developers how to do their job, but it means that whatever area your company needs to move in you are keen to learn enough to have an intelligent conversation about it.
I've met dozens (hundreds?) of wantrepreneurs with this attitude of not wanting to know anything about the tech, and invariably they see themselves as brilliant masterminds who just need a peon to execute their vision. Little do they realize that the success of any tech company depends on bridging the gap between the technical execution and the business reality. I am much less turned off by a business guy who is ignorant but trying to learn about tech versus someone who feels they can start a tech company without learning anything about technology.
My point is: if someone is willing to learn, teach them what to look for. If they're not, ignore them.
So we're in agreement. :-)
Or would you tell someone to trust their gut and blindly pickup a 'technical' cofounder?
a) understand their vision b) improve on their vision c) get some respect from other technical people
With a) being the crucial step, and if they can't get past that there might be a problem with their vision.
I dont think lack of technical knowledge is this guys problem. His problem is that he has an idea and thinks other people are going to do everything for him.
A founder would not be looking for a developer at this stage. They would be looking for a customer at this stage and map out their needs and flesh out the idea.
Additionally, the correct answer is "Find a good technical co-founder, or spend money on good consultants, and let them figure out the rest and explain their decisions afterwards to you."
I think this same maxim goes for tech people trying to hire sales talent, or nonfinance hiring a CFO, etc. You're just not equipped to judge, and you don't have the time to take CPA classes (or learn to code, or get an MBA, etc) just to hire someone.
The situation is not really this grim, because you should have a social network which can help vet hiring choices - either because the candidate is already known, or because you know someone that can do the interview for you. But "knowing people who can help you hire" is not really a skill.
I know bridges can be built out of metal or wood! I'll just hire an engineer and let them figure it out.
Which is great, because that's exactly what the engineer knows how to do. This should be the same case with the technical co-founder, if not, they're the wrong person to choose as your technical co-founder.
I often talk to non-technical people who want to start a tech company, and I ask them really baseline questions about the tech people they want to hire: "What language do you want someone to be able to code in?"
Usually, I get glazed-over eyes followed by a defensive response like "Well, I just need a developer! They should be able to pick a language to code in! That's their job!"
This is exactly the wrong answer, and I typically leave the conversation with a comment about how they really need to understand the basics of "which language does what", even if they, themselves, do not want to be a programmer.
It is so much easier to hire technical talent when you can at least communicate in their language--when you can have a real conversation about priorities, UI/UX, and how long this darn thing will take to get out the door!
So many non-technical founders really do not get this, and I believe it's one of the huge reasons non-technical founders will continue to struggle with founding tech companies.