"When Jobs returned to Apple in 1997, it was producing a random array of computers and peripherals, including a dozen different versions of the Macintosh. After a few weeks of product review sessions, he’d finally had enough. “Stop!” he shouted. “This is crazy.” He grabbed a Magic Marker, padded in his bare feet to a whiteboard, and drew a two-by-two grid. “Here’s what we need,” he declared. Atop the two columns, he wrote “Consumer” and “Pro.” He labeled the two rows “Desktop” and “Portable.” Their job, he told his team members, was to focus on four great products, one for each quadrant. All other products should be canceled."
https://hbr.org/2012/04/the-real-leadership-lessons-of-steve...
Laptops are horrible at this, do I want the MX50S, MX50X, MX51, MX51S and on and on.
With Apple it's Macbook, Macbook Pro, Macbook Air.
It's a smarter strategy and I wish more manufacturers did it.
Plus with just 2-3 models apple only has to pay for engineering and designing 2-3 models. Plus it saves on the software testing (which despite that still is a bit buggy).
As long as your use-case meshes with apples things are good.