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A comment on Ask HN: Who are the top UI designers on the web today?. Parent comment

Re:Ask HN: Who are the top UI designers on the web today? by jqueryin on Thursday December 10, 2009 @06:24AM (#987680)
Amazon's design has undergone countless testing for each new UI aspect that gets added and there are case studies written on it. Some may find it confusing but it's more often than not there because it's increasing sales.
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