I agree. This is, unfortunately, the biggest point old media have been delusional about. We might also add that the way old media tried to stick to old ways of displaying advertising has contributed to fuel the current status quo of Internet Advertising. It was their model that pretended to make every pair of eyeballs equal, now they pretend that they shouldn't be when it comes to content quality... It's obvious that the current page views based model of Advertising is going towards self annihilation. In the meantime you can still exploit it with explosive growth and cash in on that, like viral nova did in just 2 years.